On the previous episode of, ‘Stan Kroenke Sucks’, we took a look at some of the poor reasoning behind Kroenke’s relentless desire to move the (for now) St. Louis Rams to Los Angeles. On today’s episode of, ‘Stan Kroenke Sucks’, we will continue to look at his poor reasoning and continue to be angry and sad and bullied.
At the very base of Kroenke’s argument is his claim that St. Louis cannot support 3 professional franchises, and that “Any NFL Club that signs on to this proposal in St. Louis will be well on the road to financial ruin, and the League will be harmed.”
He also had the nerve to declare that “The current Rams ownership’s investment in the on-the-field Rams team has been significant.” This “significant” investment has resulted in a 52% increase in wins over the 5 years prior to Kroenke obtaining majority ownership. “But despite these investments and engagements, Rams attendance since 2010 has been well below league average.”
The 5 years before Kroenke took over the Rams’ majority ownership, the club won a combined 20 games. In the 5 years since, the Rams have won 29 games. Besides the fact that this is a 45% increase and Stan clearly dropped out of math class, 29 wins is still bad, but it’s not quite as bad as 20 wins.
“I can’t believe that these damn St. Louis people won’t come watch my losing team; the prior losing teams lost way more often. What a terrible market!”
Somehow, this sentiment goes widely misunderstood. I don’t get what’s so hard to understand about it; if the team is historically and consistently awful, people naturally aren’t going to come out in droves to dish out their hard earned money. Have the Rams had bad attendance over the past few years? Yeah, there’s no defending that. But what I will defend is the fact that St. Louis will voraciously support a successful football team with loyal ownership.
As soon as 2007 – a 3-13 season that began a historically awful 15-65 five year stretch – the average attendance at Rams’ home games was 65,326, or 100.3% of the total capacity. Naturally, attendance has declined since then and in 2015 bottomed out at 52,402 (80.2% total capacity). But as I mentioned earlier, nobody wants to spend their hard earned money to go watch a consistently awful team with a horrible owner in a below average stadium. What’s so hard to understand about that?
Also, the statement that any NFL team that is based in St. Louis will be “well on the way to financial ruin” is way off, and I have math to support that.
On page 23 of the Rams relocation application, Kroenke cites the TPI (total personal income) that a market would need to support a sports team, based on team revenue and ticket prices. The TPI base needed to support an MLB franchise is at least $104 billion, while an NHL franchise checks in at $50 billion, NFL at $48 billion, NBA at $45 billion and MLS at $14 billion.
The report states, “St. Louis, with TPI of $132 billion annually, doesn’t have enough personal income to support the teams it already has. To support the Blues, Cardinals and Rams, more than $200 billion is needed, the report found, meaning St. Louis had a TPI deficit of $70 billion annually.”
As Forbes pointed out, both Pittsburgh (for comparison) and St. Louis have total personal incomes (population x median personal income) of $15.1 billion. Tack on the metro areas around both cities and St. Louis comes in with a TPI of $133 billion versus Pittsburgh’s $118 billion; and St. Louis has more Fortune 500 companies than Pittsburgh at nine and six respectively.
Pittsburgh has 4 professional sports franchises, so according to the math here, Pittsburgh’s deficit would be about $129 billion. Yet they’re doing just fine out there. Your thoughts, Stan?
Oh wait; he doesn’t know how to talk. Moving on.
So I bet you’re probably wondering where Silent Stanley gets all of his hard hitting information. You’d expect some hard hitting sources, right? Well…no.
Kroenke argues that the Edward Jones Dome is the worst venue in the NFL. He cites a Sports Illustrated readers’ poll from 2008 (!) and an ESPN NFL Nation report. Obviously, these reports claim that the dome is the worst stadium in the NFL. And if these remarkably credible sources weren’t enough, he cites a Time Magazine ranking from 2012 that says the Dome is the 7th worst stadium in the nation. Number 8 on that list? Fenway Park.
I get it, the Dome is certainly not ideal and it’s not state of the art, but it’s not a dump. Last time I checked there wasn’t raw sewage flowing into the bathrooms and plastic cups taped to the ceiling to stop leaks, (re: Oakland County Coliseum).
And as I briefly cited in the last episode of ‘Stan Kroenke Sucks’, it’s not like the city of St. Louis hasn’t done its part in trying to upgrade the NFL stadium here. When construction began on the Dome in 1992, it was 100% funded by public money. The final construction cost was $280 million, which translates to $435 million in present day value. An additional $78 million was required to buy out the Rams lease in Anaheim and build an additional practice facility and headquarters in Earth City, Missouri.
In the new riverfront stadium proposal, the city has put $560 million on the table. $400 million in direct stadium construction money and $160 million in seat license revenue. So over the span of 23 years, the city of St. Louis has committed $918 million to two stadium projects. And what has that nearly $1 billion investment netted? A grand NFL tradition of 4 winning seasons in 21 years. Oh but how could St. Louis possibly ever support an NFL team?
And also, what in the world have Oakland and San Diego done to defend their proud NFL franchises?
San Diego: Nothing except for a sort of promise that they’ll have a plan by summer of 2016, which might fly if the deadline to submit a stadium plan wasn’t December 30th, 2015.
Oakland: Nothing. They’ve given the NFL the ‘come back to us’ signal.
Boy it must be really tough for all of those ethical NFL owners to tell which city has done the most to try and retain their NFL franchise.
And just because I’m not done bashing Kroenke, here’s one final note. Kroenke pats himself on the back in pointing out that the Rams won the Philanthropic Organization of the Year in 2010. The Rams players and staff have logged over 12,000 hours of community service in the greater St. Louis area and have made a real, lasting impact that has affected countless lives in a positive manner. But has anyone ever seen a picture, let alone even heard a story about Kroenke spending even a second working in the St. Louis community. It’s despicable to claim this award as part of his credibility is disgusting, deplorable, and only goes to further the notion that he’s a greedy Grinch who cares about literally nothing other than money.
Thus, on that note, we conclude today’s episode of ‘Stan Kroenke Sucks’. Stay tuned for Wednesday’s real life episode, where we potentially discover the real fate of the Rams. In case you can’t tell, I hope they can somehow stay in St. Louis while Kroenke can go to Los Angeles by himself.
Thanks for reading…